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[video]

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[video]

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For its latest ad campaign, Cadbury has requested user-generated videos of their consumers eating a Picnic candy bar.  The videos are then treated to a voice over by Cadbury’s “magical ad-building machine” and archived here. Thanks to the volume of submissions, Cadbury has been able to broadcast over 200 unique ads on TV

For its latest ad campaign, Cadbury has requested user-generated videos of their consumers eating a Picnic candy bar.  The videos are then treated to a voice over by Cadbury’s “magical ad-building machine” and archived here. Thanks to the volume of submissions, Cadbury has been able to broadcast over 200 unique ads on TV